Finding a legitimate broker can be a tricky task. Unless you find a verified and legally registered stockbroker, you’ll likely end up with unwanted risks leading to significant losses.
With many companies claiming legitimacy in the brokerage world, you may wonder which will give you the best bang for the buck.
Now enters the picture: EasyEquities.
Easy Equities offers a platform for easy, affordable, and safe investing for everyone. They help several investors find the right deals that suit their budget and preferred investment type.
Having been in the industry for several years, the company became one of the most popular stockbrokers in local and international markets.
In this blog, we will discover what makes EasyEquities unique and worth investing in. We’ll also give you a quick tour of its features and review its use for investors worldwide.
Overview
- Easy Equities is a South African stockbroker authorized by the Financial Sector Conduct Authority (FSCA).
- Among the benefits of EasyEquities is that it has low stock and ETF fees. Plus, it does not charge any inactivity or withdrawal fee.
- Some downsides to EasyEquities include not having a live chat and the company phone support being slow and unhelpful.
What is Easy Equities?
EasyEquities is a stockbroker company based in Johannesburg, South Africa. The CEO, Charles Savage, founded the company in 2014.
Easy Equities is a product of the First World Trader (Pty) Ltd—a Purple Group Limited (JSE:PPE) company. As a funded company, its institutional investor is Base Capital.
It currently operates as an online platform for fractional equity investments and exchange-traded funds (ETFs) investments on the Johannesburg Stock Exchange (JSE).
There are three main features that Easy Equities focuses on, namely:
Transparency
EasyEquities prides itself on being transparent about its costs and fees. Users would not need to wonder where the costs go.
The company sees to it that they communicate fees upfront during transactions. They also give a breakdown of line items when giving the transaction invoice.
Users can access their cost profile on their website.
Support
EasyEquities’s Help Centre is always available to answer any questions or uncertainties users may have about any service they receive.
If the problem remains unresolved, users can always log their query. Their Easy team will do their best to get in touch within 24 hours.
System Status
Easy Equities offers a System Status report to give users real-time data on the status of their platform. This is especially useful during intermittent connectivity or buggy access to their EasyEquities app.
How Does EasyEquities Work?
Charles Savage saw the need to address the inequalities that South Africans face in accessing investments in the financial markets.
So, EasyEquities offers a democratic approach to equity investments using their patented Fractional Share Rights model.
This model allows investors to buy and sell small portions of equities found on stock exchanges.
Currently, Easy Equities is offering access to local and international markets. Their team continuously seeks new ways to extend their offering to various markets and asset classes.
As an entry-level investment service, Easy Equities provides easy access to equities and ETFs listed on the JSE.
Their platform permits fractional ownership of shares down to 1/1000th of a share. They do not charge monthly fees and have no minimum required investment.
EasyEquities also has super low commissions. Users can invest using any amount they can afford through their fractional share rights.
EasyEquities’ vision involves making the world of financial markets more accessible to the everyday investor.
Introducing the Easy Equities App
Easy Equities’s mobile trading platform has a user-friendly interface and a good search function. On the downside, the Easy Equities login options and order types are limited.
The EasyEquities app has been designed to be intuitive and beginner-friendly. So, even if you’re new to the platform, investing is easy and simple once you start navigating the app.
Since opening an account is easy and fully digital, it is a good choice for new investors.
Before you can do everything else, you need to take these necessary first steps and create an account with EasyEquities:
First Step: Register
Signing up for an account for Easy Equities requires no paperwork and takes only minutes to accomplish. After filling out the necessary information, you will receive an email regarding your account verification.
Next Step: Download the App
For a smooth sailing experience, you can download the Easy Equities app via Google Play or App Store.
Third Step: Fund Your Account
Once your account is verified, you can then use the Easy Equities login to access it.
You can start transferring funds into your EasyEquities account using your credit card or via electronic funds transfer (EFT).
Always use your unique account number as a reference. You can find this on the deposits page.
Fourth Step: Transfer Funds to Other Accounts
Easy Equities’s inter-account transfer feature lets you easily send funds to your other wallets. This moves money from your ZAR account into your international wallets, tax-free savings account (TFSA), or retirement account (RA).
Finally: Make Your First Investment
Choose the account you want to invest in, then click “Invest.” This allows you to choose your preferred type of investment (e.g., ETFs, Shares).
Here, you can also enter the amount you want to invest. After a few simple clicks, you are now a shareholder at Easy Equities!
Quick Note: Users need to deposit funds into their EasyEquities account before making a purchase.
How to Invest in Easy Equities?
Investing in EasyEquities is a straightforward process. Here is a quick step-by-step guide on how to invest in Easy Equities:
- Log in to your account
- Click “Invest Now” at the top of the page
- Using the account selector, choose the account you want to invest in.
- Optional: You can use the filter options to narrow your options for the available companies and choose the exchange-traded funds you want to invest in. You can also use the search bar below it if you already know what you want to look for.
- Decide the account you want to invest in
- Select one of the prechosen amounts or enter a custom amount you want
- You can choose to make either a recurring investment or a once-off investment. Note that you can make as many once-off investments as you like.
- If you opt for a recurring investment, you need to verify all the details on how and when you would like your investment to occur. For once-off investments, you simply need to confirm your transaction.
- Click either the “Invest Now” button or the Continue button
There you have it. You can view your investments through the “Account Overview” anytime.
EasyEquities Accounts You Can Invest In
You can invest in various accounts— each serving a unique purpose in your portfolio.
All accounts have no minimum amounts and no platform fees. Plus, these accounts observe fractional share investing.
When you register your account, you will have already activated accounts of your choice. You can always edit them in your profile’s Account Activation setting.
Here are the accounts you can invest with using your EasyEquities app:
ZAR Account
The South African Rands (ZAR) account is where you can invest in ETFs and local shares.
Tax-Free Savings Account
As the name suggests, this savings account allows you to invest up to R500 000 a year without paying taxes.
This means that the profit you make on your investments, the interest you earn in cash, and the dividends you receive remain tax-free with this account.
There are restrictions, though. Among these are:
- The maximum investment you can make annually in this account is only R36 000.
- Your investment cannot include single shares. Rather, you can only invest in Collective Investment Schemes like ETFs.
- Exceeding the lifetime (R500 000) and annual (R36 000) limits is prohibited. Otherwise, SARS will give you a 40% penalty on the excess.
US Dollar Account
The US dollar account offers access to shares listed in the United States. If you are keen on becoming a shareholder in companies like Amazon, Apple, and Facebook, this is the account you can take.
The Easy Equities app allows you to invest in American shares like you would invest in local shares on their platform.
To do this, you can transfer funds from your ZAR account to your USD account. This will convert your rands into dollars. After the conversion, you can invest as you normally do.
AU Dollar Account
The AU dollar account allows you to access shares listed in the Australian Securities Exchange (ASX).
Like in the US dollar account, you can start by turning your rands into Australian dollars. To do this, transfer funds from your ZAR account to your AUD account.
Likewise, you invest your money as you normally would after you convert your money.
Euro Account
With the euro (EUR) account, you can invest in European shares similarly to how you would invest in local shares on the platform.
Start by transferring your funds from the ZAR account to your Euro account. Once your rands convert into euros, you can invest as usual.
GBP Account
The Great British Pound (GBP) account allows you to invest in British shares in a way similar to how you would invest in local shares on the EasyEquities app.
Start by converting your rands into pounds by transferring funds from the ZAR account to the GBP account.
After the conversion, invest as you normally would.
EasyProperties Account
This account enables you to invest in the property market. It is similar to investing in shares found on EasyEquities.
EasyProperties is an online platform providing investors access to fractionalised shares in new and current property developments.
RA Account
The RA account allows you to invest in managed retirement annuities. With this account, EasyEquities offers easy retirement solutions.
You can invest using any amount you have into a retirement bundle. The bundle creator will either buy or sell shares in your portfolio. It also re-adjusts weightings to balance out the risks and rewards.
Demo Account
Even practicing provides profit. In this account, Easy Equities gives you $10,000 in a USD account and R100 000 in a ZAR demo account.
The ZAR and USD Demo accounts involve play-play money so you can experience how things work on the platform.
Is EasyEquities Legit?
Easy Equities is a legit brokerage regulated by the Australian Securities and Investments Commission. Its parent company belongs to the Johannesburg Stock Exchange.
However, EasyEquities is not a banking license holder and does not offer investor protection.
See: Top 10 Regulated Forex Brokers in South Africa – 2025 Update
Tips on How to Buy Shares on EasyEquities
You must learn about the platform to know the best shares to buy on Easy Equities this year.
Understanding how each account works is one way to make the right choice based on your intended purpose and budget. You can further enrich your investing experience by learning from their educational video guides and webinars.
EasyEquities also has a research portal where they post expert analysis, market trends, and comprehensive information on South African and international shares and ETFs.
Easy Equities will create a buy instruction when you invest outside market hours. Your transaction will then take place when the market re-opens.
During this time, your purchase will be made as a market order. The transaction will not allow you to suggest a specific price at which you would like to buy. Instead, you will receive the best market price at the time of your transaction.
Since EasyEquities is a do-it-yourself investment platform, they do not offer any financial advice to users and clients.
Their mission is to offer a wealth of knowledge regarding investing to help you in your investments. At Easy Equities, you get an intuitive platform at an affordable price.
Learn More About Equity Investments With CommuniTrade
Knowing the best stockbrokers to invest in is crucial to a successful investment. With so many ingenuine investors and stockbrokers in the market, it’s challenging to determine which company provides the best platform to invest your money.
Learn about equity: TradersUnited – What is Account Equity in Forex?
Join the discussion with millions of traders worldwide at CommuniTrade. Learn from the experts and discover the best options for the most trustworthy stockholders in the market.
FAQs
What can you invest in EasyEquities?
Easy Equities offers various products to accommodate everyone’s needs and preferences. To help users achieve their individual financial goals, among the investments that EasyEquities offers are:
- Shares
- Exchange Traded Funds (ETFs)
- Crypto
- Exchange Traded Notes (ETNs)
- Property
- Unit Trusts
- Baskets
- Bundles
- Structured Products
How can you make a profit on Easy Equities?
Many companies on EasyEquities pay dividends to enable investors to make a passive income stream without minimum investment.
The frequency of these payments varies by company. Companies can pay annually, semi-annually, quarterly, or even monthly.
Using this plan, EasyEquities enables investors to create a portfolio that supports their financial goals and cash flow needs.
What happens when you sell your shares on EasyEquities?
Selling is as easy as buying on Easy Equities. On one hand, the money you get from selling your investment will not be immediately available for withdrawal into your bank account.
You can only withdraw funds settlement from a sale after five (5) working days. If you want to invest those funds in other products on the platform, you can do so immediately.
Learn if EasyEquities is the Best Choice for You
Still unsure whether EasyEquities is the best platform for you? Learn from the direct experiences of millions of users in the platform at CommuniTrade. Check which type of investment fits your financial goals and investment strategies and unravel possible alternatives from the experts.
Stay on top of things in the financial market with CommuniTrade.
